Innovation & Design Building
Drydock Hall, 19 Drydock Ave
Boston, MA 02210
Wed, April 10, 2019
8:30a - 5:00p
MITX Design Summit: The Business of Design
Design is a key driver of business success and, according to McKinsey & Company’s recent The Business Value of Design report, it is “the only way that companies can stand out from the crowd.” Although design is impactful to business outcomes, there is still little representation of design leaders at the executive table and there are still challenges in communicating design’s value to the bottom line.
Through keynotes, panels, round-table discussions, and one-on-one conversations, DesignTech Summit 2019 participants learned from industry leaders about what they’ve done to elevate the role of design in their organizations. We learned how service design, ROI measurement, inclusive design, user research, and more impact the important decisions, ideas, and innovations within your organization and the design industry as a whole.
Our Summit Advisory Board:
8:30 AM – 9:00 AM
Registration, Coffee & Networking
9:00 AM – 9:10 AM
Welcome Remarks + Overview of the Day
Amy Quigley, President, MITX
9:10 AM – 9:40 AM
Opening Keynote: Redesigning the Designer (Janaki Kumar, Executive Director of Design, JPMorgan Chase & Co.)
How are business, technology and societal changes affecting the practice of design? How might we elevate the practice of design to deliver value to business and society? How can we leverage diversity and inclusion to drive innovations in organizations? Join this interactive session with Janaki Kumar to spark a conversation around these topics and more.
9:45 AM – 10:15 AM
Perspectives on Service Design (Maurício Manhães, Prof. of Service Design at the Savannah College of Art & Design, and Associate Design Researcher at Livework)
Service Design is the core of the economic cycle and the best way to act into the future. Join this session to understand how design and service can help organizations and individuals perform and collaborate better. You’ll also hear more about the ethical limits between Service Design, UX, and CX and what it means for design moving forward.
10:20 AM – 11:05 AM
Panel: Measuring the ROI of Design (athenahealth, Hubspot, Audible, ezCater)
Return on investment (ROI) is defined differently across projects, departments, and organizations. And, for many designers, measuring the ROI of design initiatives and communicating their value to executive leadership is a difficult task. Join this panel discussion to learn more about how companies like athenahealth, Hubspot, and Audible are defining what ROI means for their company, how they’re measuring it, and how they’re connecting the dots between design experiences and business success. These panelists will teach you how you can effectively show that design makes a difference and provides value to your organization and your customers.
11:10 AM – 11:40 AM
Empathy: The Foundation of Great Design (Josh Teague, Head of Design, FullStory)
The value of soft-skills like empathy are clear to us as product makers. But in what ways can empathy be operationalized across your business? Join this session to learn how to fold empathy into the foundation of your work through process change, tools, and culture.
11:45 AM – 12:15 PM
12:20 PM – 1:05 PM
Inclusivity in Design (Walmart & Inclusive Design Research Centre, OCAD University)
Inclusive design’s purpose is to build products and experiences that are useful to as many people as possible while incorporating a diversity of ways to participate and engage. At scale, the potential impact is significant. In this session, you’ll learn how one of the world’s biggest brands and largest public companies is prioritizing inclusive design and discover how you can, too.
1:10 PM – 2:00 PM
Building In-House Design Teams; Building Empathy; Building Service Design Teams; Scaling Teams; Measuring ROI and Reporting it Back to the Business; Creating a Customer Centric Team Approach; Getting Back to the (Design) Basics; Design Leadership in 2025; Inclusive Design; Design as a Force Multiplier; Smart Systems, AI, and Design; and Balancing Research and Innovation
2:05 PM – 2:50 PM
Panel: Utilizing User Research to Set Innovation (Fidelity Investments, MBTA, Toast Inc., Akamai Technologies, Mad*Pow, Pearl Partners)
As a designer, it’s your responsibility to understand your customer and build products and experiences they truly love. One key to this is employing a robust and beneficial user research strategy. In this panel, you’ll hear you’ll hear how these three companies use their research results to inform their current and future product strategy.
2:55 PM – 3:25 PM
Scaling Design Organizationally (Rapid7 and Pendo)
A pair of senior product designers will share lessons learned while growing the design function in their organizations. They’ll cover strategies for building design teams and how to apply systems thinking to those teams, as well as how to create a culture of design across the organization.
3:30 PM – 4:00 PM
Closing Keynote: The Business of Design (John Maeda, Global Head of Design, Automattic, Inc.)
What impact does design have on business and what does the business of design actually look like? In this keynote, John Maeda will share insights about the rise of design as an integral and impactful component of businesses and offer his ideas for how design (and the business of it) can be further elevated in any organization.
4:00 PM – 5:00 PM
Happy Hour with Relativity Whiskey
After a packed day of content, network with other attendees over delicious apps, beer and wine, as well as a whiskey tasting brought to you by Relativity Whiskey.
Design Director / ezCater
VP of Experience Strategy & Service Design / Mad*Pow
VP, User Experience Research & Insights / Fidelity Investments
Product Design Director / Pendo
Managing Partner / Pearl Partners
Head of Design Center of Excellence, Commercial Bank / JPMorgan Chase & Co
UX Research Leader / Akamai Technologies
Senior Director, User Experience / Audible
Global Head of Design / Automattic, Inc.
Professor of Service Design and Associate Design Researcher / Savannah College of Art and Design // Livework
Director of User Experience / Hubspot
Director, UX Design and Research / Zipcar
Sr. Manager, Design Research / athenahealth
Head of Product Design & Research / Toast, Inc.
Executive Creative Director / Walmart Design
Head of Design / FullStory
Director and Professor / Inclusive Design Research Centre, OCAD University
Lead Data Strategist / Rapid7
Director of Design / MBTA