MITX DesignTech Summit 2019

Innovation & Design Building

  • 1 Design Center Place, Suite 21-110 West
    Boston, MA 02210
  • Wed, April 10, 2019
    8:30a - 5:00p
  • $135 for Members
    $195 for Non-Members

Get Tickets Registration Deadline:
April 9, 2019

MITX Design Summit: The Business of Design

Design is a key driver of business success and, according to McKinsey & Company’s recent The Business Value of Design report, it is “the only way that companies can stand out from the crowd.” Although design is impactful to business outcomes, there is still little representation of design leaders at the executive table and there are still challenges in communicating design’s value to the bottom line.
Through keynotes, panels, round-table discussions, and one-on-one conversations, DesignTech Summit 2019 participants will hear from industry leaders on what they’ve done to elevate the role of design in their organizations and how you can, too. Together, we will discover how service design, ROI measurement, inclusive design, mature product innovation, user research, and more impact the important decisions, ideas, and innovations within your organization and the design industry as a whole.
The 2019 MITX DesignTech Summit is part of Boston Design Week, with 12 days of panel discussions, Open Houses, workshops and other events on architecture, graphic design, home design, urban planning, and more! Check out the full BDW calendar here.

 

Our Summit Advisory Board:

Agenda:

8:30 AM – 9:00 AM
Registration, Coffee & Networking 

 

9:00 AM – 9:15 AM
Welcome Remarks + Overview of the Day
Amy Quigley, President, MITX

 

9:15 AM – 9:45 AM
Opening Keynote

 

9:50 AM – 10:20 AM
Perspectives on Service Design (Maurício Manhães, Prof. of Service Design at the Savannah College of Art & Design, and Associate Design Researcher at Livework)
Service Design is the core of the economic cycle and the best way to act into the future. Join this session to understand how design and service can help organizations and individuals perform and collaborate better. You’ll also hear more about the ethical limits between Service Design, UX, and CX and what it means for design moving forward.

 

10:25AM – 10:35 AM
Networking Break

 

10:40 AM – 11:10 AM
Panel: Measuring the ROI of Design on the Customer Experience (athenahealth, Hubspot, Audible)
Return on investment (ROI) is defined differently across projects, departments, and organizations. And, for many designers, measuring the ROI of design initiatives and communicating their value to executive leadership is a difficult task. Join this panel discussion to learn more about how companies like athenahealth, Hubspot, and Audible are defining what ROI means for their company, how they’re measuring it, and how they’re connecting the dots between design experiences and business success. These panelists will teach you how you can effectively show that design makes a difference and provides value to your organization and your customers.

 

11:15 AM – 11:45 AM
Session Announced Soon!

 

11:50 AM – 12:20 PM
LUNCH

 

12:25 PM – 1:05 PM
Inclusivity in Design (Walmart & Inclusive Design Research Centre, OCAD University) 
Inclusive design’s purpose is to build products and experiences that are useful to as many people as possible while incorporating a diversity of ways to participate and engage. At scale, the potential impact is significant. In this session, you’ll learn how one of the world’s biggest brands and largest public companies is prioritizing inclusive design and discover how you can, too.

 

1:10 PM – 2:10 PM 
Roundtables:
Building In-House Design Teams; Building Empathy; Design for Privacy and Ethics; Building Service Design Teams; Scaling Teams; Innovating Mature Products; Measuring ROI and Reporting it Back to the Business; Creating a Customer Centric Team Approach; Getting Back to the (Design) Basics; Design Leadership in 2025; Inclusive Design; and Balancing Research and Innovation

 

2:15 PM – 2:45 PM
Panel: Utilizing User Research to Set Innovation and the Strategic Pipeline (Fidelity Investments, MBTA, Akamai Technologies, Pearl Partners)
As a designer, it’s your responsibility to understand your customer and build products and experiences they truly love. One key to this is employing a robust and beneficial user research strategy. In this panel, you’ll hear you’ll hear how these three companies use their research results to inform their current and future product strategy.

 

2:50 PM – 3:20 PM
Innovating Mature Products

 

3:25 PM – 3:55 PM
Closing Keynote: The Business of Design (John Maeda, Global Head of Design, Automattic, Inc.)
What impact does design have on business and what does the business of design actually look like? In this keynote, John Maeda will share insights about the rise of design as an integral and impactful component of businesses and offer his ideas for how design (and the business of it) can be further elevated in any organization.

 

4:00 PM – 5:00 PM
Happy Hour

 

Interested in speaking? Apply Here
Interested in sponsoring? Let us know.

 

Speakers:

 

Jen Cardello

VP, User Experience Research & Insights / Fidelity Investments

Adrienne Gajownik

Product Design Director / Pendo

Lisa deBettancourt

Managing Partner / Pearl Partners

Kate Lawrence

UX Research Leader / Akamai Technologies

Coryndon Luxmoore

Senior Director, User Experience / Audible

John Maeda

Global Head of Design / Automattic, Inc.

Maurício Manhães

Professor of Service Design and Associate Design Researcher / Savannah College of Art and Design // Livework

Libby Maurer

Director of User Experience / Hubspot

Eric Parsons

Director, UX Design and Research / Zipcar

Aaron Powers

Sr. Manager, Design Research / athenahealth

Scott Runkel

Executive Creative Director / Walmart Design

Jutta Treviranus

Director and Professor / Inclusive Design Research Centre, OCAD University

Harlan Weber

Director of Design / MBTA

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Location

Innovation & Design Building
1 Design Center Place, Suite 21-110 West
Boston, MA 02210
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Registration Deadline: April 9, 2019
Refund Policy: Payment is non-refundable. If you are unable to attend, you can transfer your ticket to another person OR receive a credit toward another event of equal or lesser value.

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