Retail Boost 2018

Rue La La

  • 20 Channel-Center Street
    Boston, MA
  • Wed, May 9, 2018
    7:30am - 10:00am

Retail Boost 2018: Leveraging New Opportunities in Digital Marketing

Selling consumer products is not getting any easier. Regardless of if you’re selling direct-to-consumer or through third parties, it’s tough to be a retailer today. Your sales are under attack from all angles. From declining foot traffic to Amazon’s dominance to increasingly demanding consumers, it’s harder and harder to drive sales. So, how do retailers survive in this challenging environment? Look no further than Retail Boost 2018.
Catalyst and MITX are joining forces to help you boost sales through innovative digital marketing. Join our breakfast event to hear leading retail brands and digital marketing experts discuss opportunities for driving sales through direct channels, social platforms, third parties, and more. Our focused panel discussions will provide actionable strategies and new ways to boost business results.
Please note that this is an invite only event. If you have questions on qualifying to attend, registration, or bringing a colleague with you please contact dallard@mitx.org.

Event Agenda:

Check back for speaker updates!
7:30 AM – 8:00 AM
Registration, Coffee & Networking
8:00 AM – 8:10 AM
Opening Remarks
Amy Quigley, President, MITX
8:10 AM – 8:35 AM
Panel: Doubling Down on Direct: Strategic Search Marketing to Drive Direct Sales
Madeleine Bonnanzio
, Strategic Account Manager, Microsoft (Moderator)
Feng Chang, Senior Director, Growth Strategy, Rue La La
Rosi Dineva, Digital Marketing Manager, J. Jill
Patty Montano, Group Search & Social Director, Catalyst
Direct sales on brand websites offer benefits above and beyond fiscal gains. Direct sales allow to brands to establish relationships with consumers, attain new customer insights, and control the consumer experience. But, how do you grow traffic and increase direct sales on key digital properties like your brand site? Search marketing is a great place to start. From advanced audience targeting through products like, In-Market Audiences, Similar Audiences and Customer Match, there are new and innovative ways to use search to reach your target market and drive sales on your site. Join our panel of experts as they talk about some of the latest and greatest search innovations and strategies to help you double down on direct sales.
8:40 AM – 9:10 AM
Panel: Selling on Social: How to Move Past Engagement & Maximize Sales
David Chang, Entrepreneur & Angel Investor (Moderator)
Colin Burch, Vice President, Marketing & Broadcasting, Boston Red Sox
Arthur Sevilla, Vertical Strategy Lead, CPG, Pinterest
Kieley Taylor, Managing Partner, Global Head of Social, GroupM
Are you still counting Likes and Followers? Feel like the more effort you put into social media, the less you get out? If so, you are hardly alone. Many marketers are frustrated with the lack of ROI from their social campaigns. But the truth is, social media can really pay off – if done correctly. In this session, join our panel of industry experts as they discuss approaches and opportunities that will enable your brand to drive results past engagement. You’ll learn strategies for using Facebook, Pinterest, Twitter, and more, to maximize business results on social channels.
9:15 AM – 9:30 AM
Fireside Chat: Shopper Marketing Success: Findability & Shoppability on Amazon, Walmart, Target & More
Kerry Curran, Managing Partner, Marketing Integration, Catalyst
John Shea, Vice President, Mid-Market, North America, Criteo
In a recent Catalyst/ClickZ study, we found that 63% of B2C brands plan to increase their Amazon marketing budgets in the next 12 months. But, only 17% of those brands have a clearly defined strategy for how to use that investment. If you’re like our survey respondents, you know that your shopper marketing strategies must extend beyond fulfillment. It’s not enough to be “retail ready,” you also need a best-in-class marketing strategy to ensure your products are visible on their platforms. But, how do you get started? Join our experts they discuss innovative recommendations for using search marketing to increase your brand’s shoppability and findability on Amazon and other key eCommerce websites.
9:35 AM – 9:50 AM
How Harmonizing Teams and Fostering Healthy Conflict Can Elevate Business Success
Jennifer DiMotta, Owner/President, DiMotta Consulting
Businesses rely on strong leaders and technical experts to build teams and activate strong tactics that maximize business performance. But more often than not, businesses are struggling to influence high-ranking leaders to develop harmonies across other departments that are critical to the business success. In a hyper-competitive environment where innovative differentiators are tablestakes, encouraging more and different mindsets to be a part of designing solutions can make the critical difference between achieving success or having to acknowledge defeat. Learn how Jennifer’s experiences in building Omnichannel, eCommerce and Loyalty strategies have relied on bringing experts and leaders from all areas together to bring the best ideas to the surface.
Please note that this is an invite only event. If you have questions on qualifying to attend, registration, or bringing a colleague with you please contact dallard@mitx.org.

Speakers:

Madeleine Bonnanzio

Strategic Account Manager / Microsoft

Colin Burch

Vice President, Marketing & Broadcasting / Boston Red Sox

David Chang

Entrepreneur & Angel Investor

Feng Chang

Senior Director, Growth Strategy / Rue La La

Kerry Curran

Managing Partner, Marketing Integration / Catalyst

Jennifer DiMotta

Owner/President / DiMotta Consulting

Rosi Dineva

Digital Marketing Manager / J.Jill

Patty Montano

Group Search & Social Director / Catalyst

Arthur Sevilla

Vertical Strategy Lead, CPG / Pinterest

John Shea

Vice President, Mid-Market, North America / Criteo

Kieley Taylor

Managing Partner, Global Head of Social / GroupM

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