May 24, 2018

22nd Annual MITX Awards

Submit Your Entry Today!

Royale

  • 279 Tremont Street
    Boston, MA 02110
  • Check back in March to grab your tickets!

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What To Expect

Find your people, make your breakthrough and see if it lands you onstage at Boston’s biggest showcase of the best in marketing and technology.
The Annual MITX Awards Show is the largest and most prestigious annual awards competition for digital marketing and technology innovation, bringing together hundreds of the best and brightest minds in the digital media, marketing and technology industries. Bigger, bolder, and more interactive than ever, this event celebrates and awards New England’s thriving digital innovation ecosystem in more than 30 categories.
Come for the show. Stay for the camaraderie.

Click here for everything you need to know about entering.

Deadline for Entries is February 16. 
Live Ceremony is May 24 at Royale, Boston. 

Details

Beauty, Fashion & Apparel Marketing

The footwear, athletic apparel, beauty, and fashion industries are known for inciting loyalty, passion and fandom. Who’s pushing the envelope in new and innovative ways?

Best Artificial, Virtual or Mixed Reality Application

This category recognizes the creative thinkers who are truly employing AR/VR/MR thoughtfully, and playing to the strengths of the medium, vs taking an inherently 2D experience.

Best Connected Objects Tech (IoT)

The Internet of Things seamlessly meshes the physical and digital world. This award recognizes a tech team that has created a product or experience which augments experiences and makes them smarter through the use of telemetry, data tracking and alerts, or wiring otherwise static parts of our physical world to make our lives better.

Best Content Marketing Program

Entries in this category use content channels to drive engagement and awareness. Successful campaigns make the most of these channels as a creative medium that entertains, educates, and enhances the user experience.

Best Employee Efficiency Technology

This category recognizes innovative technologies that are fundamentally improving how organizations (and their employees) get things done — through collaboration, communication, efficiency and overall output of their employees or through making their employees daily routines easier with tools and processes to aid in benefits management, HR related tasks or job responsibilities.

Best Product Technology

Innovative technologies have made it easier for companies to do business with their customers, thereby not only making our work lives easier and more effective, but ultimately our customers happier. This category recognizes innovative product technologies that are fundamentally improving how organizations interact and engage with their customers.

Best Service Technology

Innovative technologies have made it easier for companies to do business with their customers, thereby not only making our work lives easier and more effective, but ultimately our customers happier. This category recognizes service technology innovations that help make our lives richer and easier as consumers.

Best Technology Innovation Concept

Have you come up with a brilliant idea using technology and design to make life better, simpler easier or more fun? Have you clearly identified a problem, researched the existing market and designed and developed a working prototype, app, website or model? This award is for teams who have taken their design idea a step further whether or not it was saw the light of day (or hasn’t yet launched) and built an app, website, model or working prototype of part of their concept.

Best Technology Innovation of the Year

In years past technology was a tool to aid business. But today, tech drives business. This award recognizes a technology service or product new to market in 2017. Submissions should illustrate how the tech product or service is different and innovative, has a viable implementation and growth strategy, and provides value to consumers or businesses.

Best Use of AI or Machine Learning

Whether optimizing advertising effectiveness, building interactive assistants, automating routing tasks, or even building cars that drive themselves, companies are transforming our lives with predictive analytics, AI, and machine learning. This award recognizes an organization that uses these tools to create an impactful experience or technology for their customer.

Best Use of Social

We are presented daily with new sets of tools and opportunities to shape conversations that people are having with both organizations and one another. This category recognizes exciting and effective approaches to shaping social conversation in support of marketing efforts, whether through a single channel or multiple, interconnected platforms.

Best User Experience (UX) Design

Think of this as the “Steve Jobs was right” award. Interface and usability design are critical to users as they embrace new technology products, whether on the desktop, tablet or handheld. Winners in this category will feature engaging, intuitive navigation, incorporate “state of the art” design practices that enhance the overall user experience and simplify the use of the product.

Best Website Design or Redesign

This category showcases best in class websites built for the end user. This could be a website design, redesign, or a campaign landing page. These sites use innovative ways to drive engagement and/or conversion, while showcasing their brand’s value.

Customer Experience (CX) – Building a Customer-Centric Culture

Happy customers define company success. This category measures how companies are building and delivering a customer centric culture through; delivering “best of breed” customer experience, driving employee engagement and involvement, delivering ongoing customer experience interaction training, developing internal communication strategies and tactics, and sharing stories of customer experience excellence.

Disruptive Genius: Individual or Company

This award celebrates an individual or organization that is taking the New England innovation economy to new heights! This company or individual celebrates unconventional thinking, connects the dots and explores the questions others have not.

Please click on “Game Changers” in the submission portal to enter this category.

Education Marketing

New England is home to some of the leading academic institutions and leaders in the country. This category is dedicated to recognizing marketing initiatives that promote colleges and universities, programs within a school, or online learning platforms.

Financial Services & Insurance Marketing

A highly regulated and competitive industry, financial services and insurance marketers must be both creative and engaging to capture their audiences. This category highlights efforts created for companies that market or sell financial or insurance products or services.

Future Leaders Group Influencer Award

You hear a lot about those who change the world in flashy ways. This award celebrates an individual that, at an early age, is making positive strides to challenge the status quo and make a difference in their community. It is about the people that are changing Boston from within the systems they operate in and influencing others to do the same. This award is selected by the MITX Future Leaders Group, who are themselves making a difference in the Boston community.

Please click on “Game Changers” in the submission portal to enter this category.

Healthcare, Wellness and Pharmaceutical Marketing

Digitally-enabled, health conscious consumers are expecting more than ever. Entries in this high-growth category demonstrate their innovation in marketing fitness, health and wellness products, services, information resources and/or facilities.

Industry Achievement Award

The local tech innovation community has established itself as a national powerhouse and it is all because of fantastic people like you. But there are a few people and companies who we wouldn’t be here without, they are our mentors and quite frankly legends in our area. This award is given to a person or company that’s done the most to move tech innovation forward.

Please click on “Game Changers” in the submission portal to enter this category.

Integrated Marketing - Product

This category showcases memorable marketing campaigns created for a product. Any business that lives to provide a product to another business or consumer. The campaigns featured in this category created a seamless conversion funnel integrated across multiple channels.

Integrated Marketing - Service

Reserved for campaigns promoting a service, this category features memorable marketing campaigns created for a service. The campaigns featured in this category created a seamless conversion funnel integrated across multiple channels.

Most Innovative Ad Technology

It’s no longer “digital marketing,” rather “marketing in a digital world.” So advertisers must take advantage of the benefits digital can provide using the latest and greatest advertising technology. This category spotlights the innovative platforms that are revolutionizing how to get the right message at the right time to the right people.

Most Innovative Mobile Application or Solution

What are companies doing to enable building connections between the mobile user and businesses or other enterprise technologies? This category rewards products and platforms that make work and/or personal lives better.

Most Strategic Use of Data Driving Audience Targeting or Personalization

Know what your customers are doing is half the battle, giving them the right content and features at the right time is what separates a good experience from a great one. This categories showcases how companies are leveraging customer insights to deliver contextually relevant experiences to customers.

Multi-Channel Digital Customer Experience

Customer experience is a vital strategic driver for all businesses.  It involves the “cumulative impact of multiple touchpoints” over the course of a customer’s interaction with an organization. Some companies are known to segment the customer experience into interactions through the web and social media, while others define human interaction such as over-the-phone, face-to-face and other interactions as part of their whole customer experience. This award recognizes those organizations that have found a way to deliver a dynamic customer experience across digital channels that yielded substantial ROI.

Nonprofit & Government Marketing

The marketing initiatives in this category include those created for or by a nonprofit organization, fundraising and charity program, or government agency. This category acknowledges the innovative campaigns that are directly or indirectly driving social or civic impact.

Online Video Marketing

Online video can be funny, informative, far-fetched or all of the above. Entries in this category use online video as a content channel to drive engagement and awareness for a brand. Successful campaigns make the most of video as a creative medium that entertains and educates.

Promise Award

The Promise Award is presented to a start-up company whose innovative solutions show promise to make a significant business impact. The promise awards are available for each of the general categories and we invite you to consider the impact this award can have for you and your business.

Please click on “Game Changers” in the submission portal to enter this category.

Social Responsibility Campaign

Do you “do good?” Have you designed a web or mobile campaign that helps consumers be green, drives visibility for a cause or charity, or mobilizes a group of people to benefit society through a socially responsible act? This category acknowledges the innovative campaigns that are directly or indirectly driving social impact.

Technology Innovation in Retail & eCommerce

Data driven product design, predictive commerce, voice interfaces, personalized products, mobile payments and more: these game changers have transformed, and continue to transform, the retail and eCommerce world. This category rewards the digital disruptors that are driving the furious innovation within our richly evolving eCommerce sector.

Travel, Entertainment & Leisure Marketing

It’s not difficult to love marketing that promotes a good time. This category honors unforgettable marketing efforts created for businesses in the hospitality, travel or tourism industries (such as hotels and airlines) and entertainment and leisure industry (such as restaurants, movie theaters, casinos, gaming, and museums).

Bigger, bolder, and more interactive than ever, the MITX Awards celebrate and awards New England’s thriving digital innovation ecosystem in more than 25 categories.
The MITX team is hard at work confirming industry leaders to judge the 22nd Annual MITX Awards.
To keep the Awards process impartial, MITX asks a number of industry experts to independently evaluate and judge each entry. The judges panel is made up of leaders hailing from different industries and disciplines with a focus on digital marketing, technology and innovation.
If you would like to be considered as a judge for the Awards, please fill out our judges application form – here!
Please note: Judging is a MITX member benefit. 

 

Finalists

The 2018 categories in this year’s awards program showcase the innovation and creativity in New England’s tech community. Finalists are identified through the first round of judging and are assessed on their submission’s innovation, storytelling and impact.  The 2018 finalists will be announced in April and winners will be announced live at the 22nd Annual Awards Ceremony on May 24 at Royale Boston in celebration of the thriving tech innovation ecosystem.

Winners

Welcome to our Winners Circle, where you can view past MITX Award winners! Our winners’ innovations represent the best of the best in New England.

Innovation Hall of Fame

Niraj Shah and Steve Conine, Co-Founders, Wayfair

B2B Marketing

White Rhino

B2B Marketing - Website

Racepoint Global and Skyword Inc.

B2C Marketing

Primacy

Best B2B Technology

MineralTree

Best Concept or Idea

Scratch Wireless

Best Consumer Tech That Makes Life Easier

Interactions

Best Digitally-Powered Experiential Marketing

SapientNitro

Best Innovation in Wearables or Connected Devices

Empatica

Best Integrated Media Campaign

Hill Holliday

Best Mobile Campaign

Vivoom

Best Native Advertising Campaign

Mediahub/Mullen

Best Performance Marketing Campaign

SapientNitro

Best Social Responsibility Campaign

Primacy

Best Tech Innovation in Shopping & Commerce

Vee24

Best Use of Online Video for Content Marketing - B2B

Vistaprint

Best Use of Online Video for Content Marketing - B2C

Arnold Worldwide

Best Use of Social

Mediahub/Mullen

Best UX

Punchbowl, Inc.

Best Work Productivity Technology

Smartling

Disruptive Genius: Company

Draft Kings

Disruptive Genius: Individual

Aaron Feuer, Panorama Education

Education Marketing

PJA Advertising + Marketing

Financial Services & Insurance Marketing

SapientNitro

Healthcare, Wellness & Pharmaceutical Marketing

Isobar

Most Innovative Ad Technology

Vivoom

Most Innovative Mobile App

TripAdvisor

Most Innovative Mobile Solution

Qstream

Most Insightful: Big Data & Analytics Innovations

EnerNOC

Nonprofit & Government Marketing

Fenway Health

PwC Promise Award

Ditto Labs, Inc.

Travel, Entertainment & Leisure Marketing

Tie: Havas Media & Mullen

Industry Achievement Award

Michael Barron & Larry Weber

Best B2B Technology

LogMeIn

Best B2C Technology

DigitasLBi

Best “Newbie” Technology

Deep Information Sciences

Education Marketing

Primacy

Best Website Design or Redesign

Boston Interactive

Disruptive Genius: Company

The Grommet

Disruptive Genius: Individual

Chad Laurans, SimpliSafe

Future Leaders Group Influencer Award

Micah Martin

Promise Award

Hourly Nerd

Financial Services & Insurance Marketing

Tie: PJA Advertising + Marketing and Starcom MediaVest Group

Selfie Marketing

Imarc

Best Tech Innovation in Shopping & eCommerce Marketing

Evergage

Most Innovative Financial Technology

SapientNitro

Best UX

Medisafe

Cause, Nonprofit & Government Marketing

SMALL ARMY

Travel, Entertainment & Leisure Marketing

Mediahub/Mullen

Most Innovative Use of IoT

Rocket Farm Studios

Fashion & Apparel Marketing

Reebok International, Ltd.

Best Employee Efficiency Technology

WeSpire

Most Innovative Ad Technology

Clypd

Most Insightful: Big Data & Analytics Innovation

Visible Measures

Professional Services Marketing

Jack Morton Worldwide

Healthcare, Wellness & Pharmaceutical Marketing

SMALL ARMY

Best Digitally-Powered Experiential Marketing

MullenLowe U.S.

Best Content Marketing Program

Wordstream

Most Innovative Cybersecurity

Confer

Marketing to Millennials

AMP Agency

Most Innovative Healthcare & Life Sciences Technology

Medisafe

Best Use of Data to Drive Marketing in an Innovative Way

Mavrck

Best Marketing on a Dime

Pilot

Best B2B Integrated Marketing

Staples, Inc

Best B2C Integrated Marketing

SapientNitro

Best B2B Technology

Toast Operating System

Best B2C Technology

iZotope

Best Tech Innovation of the Year – Small to Mid-Size Business

Localytics

Best Tech Innovation of the Year – Enterprise

Elsen, Inc.

Best Tech Innovation – Concept

Rize, Inc.

Best Content Marketing Program

SapientRazorfish

Best Employee Efficiency Technology

Motus

Best Website Design or Redesign

Stoltze Design

Cause, Nonprofit & Government Marketing

Project 88442

Education Marketing

iFactory

Financial Services & Insurance Marketing

Fishnet Media

Healthcare, Wellness & Pharmaceutical Marketing

PJA Advertising + Marketing

Best Use of Big Data

Digilant

Travel, Entertainment & Leisure Marketing

Traktek Partners

Digital Customer Experience

PJA Advertising + Marketing

Innovation in Connecting People

VentureApp

Customer Experience (CX) - Building a Customer-Centric Culture

ezCater

Customer Experience Award – Omni-Channel

Customer Portfolios

B2B Integrated Marketing

Jack Morton Worldwide

B2C Integrated Marketing

SMALL ARMY

Disruptive Genius: Individual

Piaggio Fast Forward

Disruptive Genius: Company

Nick Rellas, Drizly

Future Leaders Group: Influencer Award

Liz Powers, ArtLifting

Promise Award

Clypd

Past Presenters:

Sarah Fay

Managing Director / Glasswing Ventures

Jascha Franklin-Hodge

Chief Information Officer / City of Boston

Pete Tschudy

VP , Group Creative Director / SapientRazorfish

Partners

Sponsoring the MITX Awards provides your company with 6+ months of unrivaled brand exposure, direct access to decision makers and offers competitive advantage over your competitors. Interested? Contact Danielle Gorman at dgorman@mitx.org.